blue ocean strategy

Japanese translation: ブルーオーシャン戦略

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00:55 Jun 22, 2020
English to Japanese translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Question posted on behalf of translation team:
GBK economics and finances specialists


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Japanese translation:ブルーオーシャン戦略
Definition:
「ブルー・オーシャン戦略とは、競争者のいない新しい価値の市場を創造し、ユーザーに高付加価値を低コストで提供することで、利潤の最大化を実現する戦略です。」
Selected response from:

Port City
New Zealand
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2ブルーオーシャン戦略
Port City


  

Translations offered


1 day 2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
ブルーオーシャン戦略


Definition from マーケティング用語集:
「ブルー・オーシャン戦略とは、競争者のいない新しい価値の市場を創造し、ユーザーに高付加価値を低コストで提供することで、利潤の最大化を実現する戦略です。」

Example sentence(s):
  • 「ブルー・オーシャンを生み出すことを狙った新規事業は、レッド・オーシャンでの新事業に比べて利益の面で企業により大きく貢献している点も指摘されています。」 - Diamond Online  
  • 「ブルー・オーシャン戦略は、競合相手のいない新たな価値の市場を創造し、ユーザーに対して高価値と低コストを同時に提供する、利潤の最大化を目指した戦略です。」 - Venture Times  
Port City
New Zealand
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 117

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Ryoko Yamazaki
2 days 13 hrs
  -> ありがとうございます。

Yes  mirrormotor
2 days 18 hrs
  -> ありがとうございます。
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