editorial coverage

04:47 Feb 5, 2020
This question was closed without grading. Reason: Answer found elsewhere

English to Japanese translations [PRO]
Bus/Financial - Media / Multimedia
English term or phrase: editorial coverage
The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the ***editorial coverage*** they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more ***editorial coverage*** than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.”
Yuu Andou
Local time: 04:30

Summary of answers provided
Chie. I



23 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5


Local time: 04:30
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 16
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5

I believe this context means appearance on medias without paying and not really about the article itself.

Normally it is a good way to explain this as being featured on media (広告を除くメディア掲載) or featured (広告出稿を除くメディア露出),

編集記事 is established but not widespread term at this moment in target country
(possibly in future)
so for some people without extensive marketing term experience and knowledge, more explanation is useful when you use this term. If audience is marketing experts probably you do not need it,

Chie. I
Local time: 04:30
Works in field
Native speaker of: Native in JapaneseJapanese
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