mousetrapping

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22:03 Mar 22, 2010

English to Korean translations [PRO]
Tech/Engineering - Internet, e-Commerce
Additional field(s): Marketing / Market Research

English term or phrase: mousetrapping

Definition from Crucial Marketing:
The use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the "Back" button or generated repeated pop-up windows.

Example sentence(s):

Mousetrapping can also be achieved by putting a redirect page into the browser history, so that whenever people click on the "back" button, they go to the redirect page, which puts them right back at the location they wanted to leave in the first place. Media Life
Mousetrapping isn’t anywhere near as popular a practice as it once was, but I still come across the milder forms from time to time. taming the beast.net
Mousetrapping gained public attention recently through litigation cases have focused mainly on trademark and unfair-competition theories of wrongdoing-as well as simple copying infringements under copyright law, because of the relationship of mousetrapping to pagejacking IEEE

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Summary of translations provided

마우스트래핑(쥐덫)

Jason Kang

마우스트래핑

Ka yeram

Translations offered

5 hrs confidence:

마우스트래핑(쥐덫)

Definition from Crucial Marketing:
반복해서 새로운 팝업 창이 뜨거나, 브라우저 메뉴를 비활성화사킴으로써 방문자가 웹 사이트를 빠져 나갈 수 없도록 하는 속임수

Example sentence(s):

칼도어에 따르면 수백개의 소규모 사이트들이 `공동 패스워드' 시스템을 도입하고 대형 사이트들은 소규모 협력사이트들에 무료 컨텐트를 제공함으로써 시장 지배력을 강화하고 있다. 칼도어는 이와 함께 포르노사이트 사이에 이른바 `쥐덫(mousetrapping)'이라고 불리는 자동접속 시스템을 구축하고 차별화한 특정 소수의 인터넷이용자를 공략하는 `니치마케팅'이 활발하게 전개되는 점도 인터넷포르노산업이 번창하는 요인이라고 설명했다. - 인터넷 한겨레

Explanation:
한겨레에서 쥐덫이라고 번역해서 쓴 용례가 한 건 검색됩니다만, '마우스트래핑'이라고 음역하는 편이 낫다고 생각합니다.

Jason Kang
Canada
Local time: 16:55
Native speaker of:

Korean
PRO pts in category: 8

3035 days confidence:

마우스트래핑

Definition from own experience or research:
마우스트래핑(mousetrapping)웹 서핑을 하던 사람들이 브라우저를 닫거나 이전 페이지로 돌아가지 못하도록 만들어진 기능이다. 닫기 또는 뒤로 버튼을 무력화하여 누르면 새 창이 뜨는 미로 구조로 되어 있다.

Example sentence(s):

마우스 트래핑은 방문자가 다른 사이트로 가지 못하도록 마우스의 정상적인 작동을 방해, 네티즌들을 곤혹스럽게 만드는 기술이다. - munhwa

Ka yeram
South Korea
Local time: 08:55
Native speaker of: Korean

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