Latvian translation: klikšķēsma

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17:56 Dec 6, 2019
English to Latvian translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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Latvian translation:klikšķēsma
Tīmekļa saturs, kura izveidošanas galvenais mērķis ir piesaistīt uzmanību un veicināt to, lai lasītāji noklikšķinātu saiti uz kādu konkrētu tīmekļa lapu.
Selected response from:

Valters Feists
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4 KudoZ points were awarded for this answer

Summary of translations provided
5 +2klikšķēsma
Valters Feists


Translations offered

1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +2

Definition from Oxford University Press (OUP):
Tīmekļa saturs, kura izveidošanas galvenais mērķis ir piesaistīt uzmanību un veicināt to, lai lasītāji noklikšķinātu saiti uz kādu konkrētu tīmekļa lapu.

Example sentence(s):
  • Pastāv arī cita tīmekļa žurnālistikas puse, kuras (bieži vien vienīgais) mērķis ir piesaistīt lasītāju ar maldinošiem paņēmieniem, kā arī manipulēt ar to ziņkārību, kas ir klikšķēsmas būtība. - «Ēsma ziņkārīgajiem», Milošs Vjat  
  • Papildu tēma ir nepatiesu baumu ātrā izplatība tiešsaistē. Klikšķēsma ir piemērs, kā piesaistīt interesi uzklikšķināt uz saites, kurā var būt absurds vai nepatiess saturs, kas šādā veidā tiek izplatīts tiešsaistē. - «Bērnu padomi veselīgai...», Telia  
Valters Feists
Local time: 03:49
Native speaker of: Latvian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Agnese Kalnmale
61 days

Yes  Sandra Kuple
124 days
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