run of press (ROP)

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01:01 Dec 25, 2020
English to Polish translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Journalism
English term or phrase: run of press (ROP)
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Example sentence(s):
  • The main benefit of ROP ads is they can cost quite a bit less than other print ads. mediaspace solutions
  • But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. themediaonline
  • Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. Industry Surveys Publishing & Adv.
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Summary of translations provided
3kampania (reklamowa) typu run of paper/press
mike23


  

Translations offered


13 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
kampania (reklamowa) typu run of paper/press


Definition from http://www.wsp.pl/file/624_721319672.pdf:
kampania typu run of paper/press (obecność w danym tytule bez określania konkretnego miejsca)

Example sentence(s):
  • Kampania typu run of paper (run of press) - istotna jest sama obecność w danym tytule, a nie miejsce, w jakim reklama się znajduje. Dotyczy to zazwyczaj reklamodawców robiących kampanie często i za pomocą dużych formatów. - http://chomikuj.pl/swierzop1/Zarz*c4*85d  
mike23
Poland
Local time: 05:31
Native speaker of: Native in PolishPolish
PRO pts in category: 16
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