English to Polish Law/Patents Law: Contract(s)

ii. Access to Cross Marketing. xx or any of its Affiliates or other
third parties who are licensees or agents for other xx Products or services which are not
exclusively licensed in the Territory by LICENSEE will have the right to use the cross
marketing media access granted in Section 5.17.1. In addition, xx or any of its
Affiliates will have right to allocate this cross marketing media access to any third parties
who would not reasonably be determined to be competitors of LICENSEE or its
Affiliates in the publishing industry within the Principal Market and who are bona fide
licensees or agents for other xx or xx Affiliates’ products and services, but solely in
connection with xx branded promotions and only if requests for such media access
come directly from xx.

wcześniej jest tabelka i pod media są czasopisma lub inne, w tym kontekście media będą oznaczać pewnie środki przekazu (a nie pola eksploatacji czy nośniki)
wiem co to jest cross marketing, ale nie mam pomysłu jak przetłumaczyć całą frazę