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pass-along rate

Portuguese translation: taxa de encaminhamento

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00:55 Dec 18, 2020
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Advertising / Public Relations, Journalism
English term or phrase: pass-along rate
Definition from Marketing Terms:
the percentage of people who pass on a message or file.

Example sentence(s):
  • Organizations that capture pass-along rates better understand what their audiences want and can tweak content strategies accordingly. Content that evokes an emotional reaction is much more likely to be passed along by the original viewer. TOP Agency
  • So, if 5000 magazines are sent out with a pass-along rate of four (i.e. four people in total will read the magazine), the total readership is going to around 20,000. Cair Lerion
  • Our Loyal Readers could be Your Customers Our high pass-along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. Public Gaming
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Portuguese translation:taxa de encaminhamento
Definition:
Taxa de encaminhamento
Porcentagem do número de encaminhamentos únicos/número total de envios.
Selected response from:

Oliver Simões
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2taxa de encaminhamento
Oliver Simões
4 +1percentagem de partilhas (e reenvios)
Cláudia Pinheiro Pereira


  

Translations offered


4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
taxa de encaminhamento


Definition from own experience or research:
Taxa de encaminhamento
Porcentagem do número de encaminhamentos únicos/número total de envios.

Example sentence(s):
  • É um limite suave: nada impede que você encaminhe a mesma mensagem repetidamente para pessoas diferentes. Mas a introdução de mais atritos ajudou a diminuir a taxa de encaminhamento geral – no ano passado, diz o WhatsApp, os encaminhamentos caíram 25% em todo o mundo. - Ciber Sistermas  
  • O aplicativo de mensagens do Facebook, WhatsApp, aumentou os limites de encaminhamento de mensagens para conter a disseminação de informações errôneas relacionadas ao tratamento médico pandêmico e falso de coronavírus. - ADVFN News  
  • O protocolo com EOAet e PEATEa apresentou a maior taxa de encaminhamento (6%), com diferença estatisticamente significante ao ser comparado com os protocolos 1 (EOAet) e 2 (PEATEa). - BDTD  
Oliver Simões
United States
Local time: 18:09
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 24

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Sergio Carré
6 hrs
  -> Obrigado, Sérgio.
Yes  Maria Teresa Borges de Almeida
1 day 4 hrs
  -> Obrigado, Teresa.
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
percentagem de partilhas (e reenvios)


Definition from own experience or research:
Em Portugal usa-se partilhas e reenvios:
A percentagem de partilhas e reenvios permite medir o marketing de referência (também conhecido como boca a boca e passa-palavra), que normalmente inclui a partilha de conteúdos ou o reenvio de e-mails e mensagens.

Example sentence(s):
  • Os restantes conteúdos apresentam menor <b>percentagem de partilha</b>, sendo que os links de terceiros seguem-se nas frequências de partilha, onde 18,18% afirma partilhar pelo menos uma vez por semana, e 10,91% duas a três vezes por semana. - Repositório IESCT  
  • Em relação à forma como consomem informação, a maioria (68%) admite que partilha informação que considera relevante. Contudo, apenas 52% o faz de forma pública, sendo que 48% prefere partilhar e comentar de forma privada, via chat ou mesmo via e-mail. Gráfico 10: <b>Percentagem de partilha</b> de informação via redes sociais. - ImpactingDigital  
  • O reenvio e partilha de conteúdos de media também sairá beneficiado com esta atualização, com o WhatsApp a remover a necessidade de passar por vários ecrãs diferentes antes de reencaminhar um vídeo ou uma imagem. - Notícias ao Minuto  
Cláudia Pinheiro Pereira
Portugal
Local time: 02:09
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Maria Teresa Borges de Almeida
21 hrs
  -> Obrigada, Teresa!
Login to enter a peer comment (or grade)



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