scratch

Portuguese translation: raspar

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:scratch
Portuguese translation:raspar
Entered by: Cintia Galbo

13:58 Oct 22, 2020
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / General
English term or phrase: scratch
Rich media ads: people may swipe, scratch, rotate, search for something or drive interest with video.
Cintia Galbo
raspar
Explanation:
Já vi alguns anúncios em forma de "raspadinha": você passa o mouse (ou o dedo, no caso dos dispositivos móveis) em cima do anúncio para "raspá-lo" e revelar o produto, um prêmio, um código de desconto, etc.

Eram bastante comuns na época em que ainda se usava o Flash nos navegadores; agora, devem ser mais comuns nos celulares e tablets.

Veja alguns exemplos:

https://www.youtube.com/watch?v=PdbmkijSqn4

https://creatives.admixer.com/adformats/scratch-banner

http://preview.admixer.net/view?0=710eaa40-7cc0-4434-9824-a8...
Selected response from:

Julio Cinquina
Brazil
Local time: 09:08
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +8raspar
Julio Cinquina


  

Answers


11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +8
raspar


Explanation:
Já vi alguns anúncios em forma de "raspadinha": você passa o mouse (ou o dedo, no caso dos dispositivos móveis) em cima do anúncio para "raspá-lo" e revelar o produto, um prêmio, um código de desconto, etc.

Eram bastante comuns na época em que ainda se usava o Flash nos navegadores; agora, devem ser mais comuns nos celulares e tablets.

Veja alguns exemplos:

https://www.youtube.com/watch?v=PdbmkijSqn4

https://creatives.admixer.com/adformats/scratch-banner

http://preview.admixer.net/view?0=710eaa40-7cc0-4434-9824-a8...

Julio Cinquina
Brazil
Local time: 09:08
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 16
Grading comment
Obrigada!

Peer comments on this answer (and responses from the answerer)
agree  Ana Vozone
7 mins
  -> Obrigado, Ana!

agree  Maria Laurino
14 mins
  -> Obrigado, Maria!

agree  Hugo Otávio Cruz Reis
18 mins
  -> Obrigado, Hugo!

agree  Silvia Aquino
19 mins
  -> Obrigado, Silvia!

agree  Tatiana Elizabeth
2 hrs
  -> Obrigado, Tatiana!

agree  Nick Taylor
3 hrs
  -> Obrigado, Nick!

agree  DANIEL SIQUEIRA
3 hrs
  -> Obrigado, Daniel!

agree  Maria da Glória
1 day 11 hrs
  -> Obrigado, Maria!
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