the supermarket loss - leader approach

08:02 Apr 15, 2005
English to Romanian translations [PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: the supermarket loss - leader approach
economics terminology

Summary of answers provided
3 +1abordarea ce presupune vinderea in supermagazin a unui produs de atragere
Mihai Badea (X)



43 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
abordarea ce presupune vinderea in supermagazin a unui produs de atragere

O incercare …

“loss leader” este un articol vândut mult sub preţul lui normal, uneori chiar în pierdere, în scopul atragerii clienţilor în magazin. Ideea este că, o dată intrat în magazin, omul va cumpăra şi produse mai scumpe.

Mihai Badea (X)
Native speaker of: Native in RomanianRomanian
PRO pts in category: 201

Peer comments on this answer (and responses from the answerer)
agree  Maria Diaconu
4 days
  -> Mulţumesc :-).
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