Feb 18, 2007 12:54
17 yrs ago
5 viewers *
English term

badging

English to Romanian Bus/Financial Business/Commerce (general)
am o figura, cu textul:

How corporate identity has changed: era 1 - 'badging'

apoi mai am doua figuri cu era 2 - visuals plus communication si era 3 - the integrated approach
Proposed translations (Romanian)
3 +1 etichetare

Proposed translations

+1
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Selected

etichetare

http://100megsfree4.com/dictionary/car-dicb.htm#BadgeEnginee...

badge engineering:
When a manufacturer sells two identical vehicles but the model names are different, he is badge engineering. For example, General Motors may sell a vehicle as a Chevrolet or a Pontiac where the only difference is the model name, logo, and more or less chrome or other minor alterations.

badging:
The tendency of a manufacturer to engage in badge engineering
Peer comment(s):

agree Bogdan Burghelea
1 hr
Multumesc!
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4 KudoZ points awarded for this answer. Comment: "multumesc, mi-a fost de ajutor raspunsul"
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