value driving SKU

Russian translation: новые виды товаров, добавляющие ценность

07:01 Apr 5, 2005
English to Russian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: value driving SKU
Very active launch plan for year 2004 – including new SKU’s in new sub segments.
Value driving SKU’s.
Supported by intensive national and tailor-made promotion plan
Andrei Plotin
Russian translation:новые виды товаров, добавляющие ценность
Explanation:
товарный код SKU

New product - новый продукт
Новым продуктом в маркетинге называют:
инновационный продукт
расширение линейки
клон или «фланговый» продукт
перепозиционирование существующих товаров
новая формы существующих товаров
новая формула существующих товаров
новая упаковка существующих товаров
продукты добавляющие ценность
временные/промежуточные варианты продуктов
http://www.gfk.ru/mr/glossary/
...in-store promo-tional activity at individual SKU(stock-keeping unit) and individual store level, providing a very rich data sourcefrom which to build a model of how pro-motional activity influences sales.
http://www2.acnielsen.com/press/documents/20040600_eu.pdf

Stock keeping unit (SKU) is an identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory purposes. Typically, an SKU is associated with any purchasable item in a store or catalog. An SKU is not the same as a product model number from a manufacturer, although the model number could form all or part of the SKU. The SKU is established by the merchant.
http://www.sap.info/public/en/glossary.php4/list/Word-125373...
Selected response from:

olganet
Local time: 02:37
Grading comment
Спасибо
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1новые виды товаров, добавляющие ценность
olganet


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
value driving sku
новые виды товаров, добавляющие ценность


Explanation:
товарный код SKU

New product - новый продукт
Новым продуктом в маркетинге называют:
инновационный продукт
расширение линейки
клон или «фланговый» продукт
перепозиционирование существующих товаров
новая формы существующих товаров
новая формула существующих товаров
новая упаковка существующих товаров
продукты добавляющие ценность
временные/промежуточные варианты продуктов
http://www.gfk.ru/mr/glossary/
...in-store promo-tional activity at individual SKU(stock-keeping unit) and individual store level, providing a very rich data sourcefrom which to build a model of how pro-motional activity influences sales.
http://www2.acnielsen.com/press/documents/20040600_eu.pdf

Stock keeping unit (SKU) is an identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory purposes. Typically, an SKU is associated with any purchasable item in a store or catalog. An SKU is not the same as a product model number from a manufacturer, although the model number could form all or part of the SKU. The SKU is established by the merchant.
http://www.sap.info/public/en/glossary.php4/list/Word-125373...

olganet
Local time: 02:37
Native speaker of: Native in RussianRussian
PRO pts in category: 12
Grading comment
Спасибо

Peer comments on this answer (and responses from the answerer)
agree  Mikhail Kropotov: Тем не менее я его снял, и неслучайно.
4 mins
  -> спасибо, но Вы зря сняли свой ответ, там были хорошие ссылки :)
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