Тапабельность

14:49 Nov 9, 2019
This question was closed without grading. Reason: No acceptable answer

English to Russian translations [PRO]
IT (Information Technology) / Search Ads
English term or phrase: Тапабельность
Контекст: рекламные объявления, появляюшиеся на странице поиска

Вопрос: в глоссарии, полученном вместе с проектом, есть слово "тапабельность", предложенное в качестве перевода фразы "tap-through'rate". Мне этот термин режет ухо. Я посмотрела в интернете, нашла всего 8 употреблений этого слова.

Ваши предложения? Оставить как есть, уважая глоссарий? Или перевести (что, возможно, не понравится тому, кто составлял глоссарий)?
Olga Simon
Hungary
Local time: 12:19


Summary of answers provided
3 +1tap-through rate
Oleg Lozinskiy
3 +1Tap-through rate (TTR) /tapworthy/ tappable (clickable)
Katya Kesten


Discussion entries: 2





  

Answers


36 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Tap-through rate (TTR) /tapworthy/ tappable (clickable)


Explanation:
Not sure which of the following is meant by "тапабельность" but "Tap-through rate" gives over 290 mil. results on Google.

Tap-through rate (TTR) - number of times your ad was tapped by customers divided by the total impressions your ad received

tappable/clickable elements, ads

tappworthy- something worth clicking on

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Note added at 37 mins (2019-11-09 15:27:10 GMT)
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Ooops, sorry! Was writing this while Oleg posted. If you're talking about TTR, he's definitely right on.

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Note added at 39 mins (2019-11-09 15:28:52 GMT)
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Oh and "tapworthy" only has one "p" :)

Katya Kesten
Russian Federation
Local time: 14:19
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Frank Szmulowicz, Ph. D.
1 min
  -> Thanks, Frank!
Login to enter a peer comment (or grade)

33 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
tap-through rate


Explanation:
For 'tap-through rate' Google-search returns about 304 000 000 results.
https://www.google.ru/search?newwindow=1&biw=1067&bih=750&ei...

The tap-through rate (TTR) is the number of times your ad was tapped by customers divided by the total impressions your ad received.
https://searchads.apple.com/advanced/help/measure-results/

Prior to introduction of 'tapping' on a 'touch screen', the term used was click-through rate which meant "the percentage of impressions that resulted in a click."
https://www.searchenginejournal.com/ppc-guide/click-through-...

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Note added at 47 мин (2019-11-09 15:36:28 GMT)
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An alternative to "тапабельность" is "тап/клик по баннеру" (with about 3 410 000 google-search results) --> https://www.google.ru/search?q=тап по баннеру&newwindow=1&tb...

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Note added at 52 мин (2019-11-09 15:42:22 GMT)
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And tappability returns 4 610 google-search results --> https://www.google.ru/search?newwindow=1&biw=1067&bih=750&ei...


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Note added at 55 мин (2019-11-09 15:44:45 GMT)
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CTR (синоним — кликабельность, от англ. click-through rate — показатель кликабельности) - метрика в интернет-маркетинге. CTR определяется как отношение числа кликов на баннер или рекламное объявление к числу показов, измеряется в процентах[1].

Формула вычисления CTR:

CTR = (количество кликов / количество показов) * 100

Например: рекламный блок был показан 10 раз и на него кликнули 2 раза. Значит его CTR — 20 %.

Аббревиатура CTR произносится как «си-ти-ар». CTR является важным показателем эффективности любой рекламной кампании. Показатель CTR может быть применим к любой гипертекстовой ссылке в интернете, если учитываются её показы и клики.
https://ru.wikipedia.org/wiki/CTR_(Интернет)

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Note added at 58 мин (2019-11-09 15:47:37 GMT)
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Also widely used is TTR --> https://www.google.ru/search?newwindow=1&biw=1067&bih=750&ei...

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Note added at 1 час (2019-11-09 15:54:53 GMT)
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Apple Search Ads Benchmarks Report 2019

Apple Search Ads Benchmarks Report 2019 is based on SearchAdsHQ data on market averages across 16 App Store categories and 13 storefronts.

We’ve analyzed 21M app downloads, over 670M impressions and over 8K ad campaigns in order to provide industry benchmarks on the most important ad performance metrics, including:

Tap-through Rate (TTR);
Conversion Rate (CVR);
Cost per Tap (CPT);
Cost per Acquisition (CPA).

In addition to main benchmarks, we've included the Apple Search Ads performance comparison with Google Ads, Facebook Ads and Twitter Ads. Also, year-over-year performance analysis is included.
https://searchadshq.com/apple-search-ads-benchmarks/

Oleg Lozinskiy
Russian Federation
Local time: 14:19
Native speaker of: Native in RussianRussian
PRO pts in category: 108

Peer comments on this answer (and responses from the answerer)
agree  Frank Szmulowicz, Ph. D.
3 mins
  -> Thank you, Frank!
Login to enter a peer comment (or grade)



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