customer advice and purchase via conversation

Russian translation: см.

11:18 Feb 25, 2020

English to Russian translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: customer advice and purchase via conversation

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

We can now observe a departure into a new communication paradigm where companies are using messaging platforms, chatbots and algorithms both for the interaction with customers and for internal communication. ftis is mainly promoted by the advances in artificial intelligence that facilitate the creation of adaptive algorithms and chatbots that can automate communication whilst they still feel like humans.

The new communication paradigm brings along many trends such as Conversational Commerce (***customer advice and purchase via conversation***), personal butlers (digital personal assistants that take over the purchases, bookings and planning for the user), algorithmic marketing (integration of algorithms ad bots in all steps of the marketing process) and conversational office (integration of messaging platforms combined with bots in internal company processes).

Спасибо.

Mikhail Korolev KudoZ activity Questions: 2412 (2 open) (10 closed without grading) Answers: 130
Local time: 07:16

Russian translation:см.

Explanation:
предоставление рекомендаций и помощь в принятии потребителями решений о покупке в режиме обмена сообщениями

What is Conversational Commerce?
Conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. Meaning, the trend toward interacting with businesses through messaging and chat apps like Facebook Messenger, WhatsApp, Talk, and WeChat. Or through voice technology, like Amazon’s Echo product, which interfaces with companies through voice commands.

https://www.shopify.com/encyclopedia/conversational-commerce

Selected response from:

Mikhail Zavidin
Local time: 07:16

Grading comment

Большое спасибо всем.
Спасибо, Михаил.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +1

информационная поддержка и заключение сделки в формате консультации

Jenya P

3 +2

см.

Mikhail Zavidin

консультирование покупателей и продажи в ходе разговора/речевого диалога

VASKON

Answers

42 mins confidence:

консультирование покупателей и продажи в ходе разговора/речевого диалога

Explanation:
как то так

VASKON
Russian Federation
Local time: 07:16
Specializes in field
Native speaker of:

Russian
PRO pts in category: 28

55 mins confidence:

peer agreement (net): +1

информационная поддержка и заключение сделки в формате консультации

Explanation:
Эти беседы больше похожи на консультации.

Jenya P
Ireland
Local time: 05:16
Specializes in field
Native speaker of: Russian

3 hrs confidence:

peer agreement (net): +2

см.

Mikhail Zavidin
Local time: 07:16
Works in field
Native speaker of:

Russian
PRO pts in category: 100

Grading comment

Большое спасибо всем.
Спасибо, Михаил.

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