hijack media

23:46 Nov 10, 2019
English to Russian translations [PRO]
Other / Prevention of Poisonings
English term or phrase: hijack media
18. ‒ 24. March was the Estonian Poisoning Prevention Week, which focuses 2019:
- on the proper use of activated charcoal+first aid
- the safety of acetic acid/vinegar
- the safety of batteries.

The idea came from North America, which actually holds a poison prevention week every 3rd week on March, 1962: https://www.aapcc.org/prevention/nppw/
It is possible to draw attention to accidental poisonings, to discuss about causes of accidents, „hijack media“.
Special attention to our Russian-speaking people.

To reduce the health risks associated with the use of 30% acetic acid in cooking, house cleaning etc, reduce the cost of treatment for caustic damage we started in previous months cooperation with Ministry of Rural Affairs,Veterinary and Food Board and negoitiations with trading companies
We agreed on national rules for the marketing of vinegar, in particular on the labeling of packaging and the distinction between packaging. We hope to have a result in the future where we do not have 30% vinegar on sale, just like our neighbors
We have warned people before every major holiday: avoid using acetic acid (30%) and if possible – use at homes 10% vinegar
arinaotm


Summary of answers provided
3 +1привлечь СМИ
Pavel Altukhov
3Ньюсджекинг (от англ. newsjacking — цеплять, поднимать новости)
Erzsébet Czopyk


  

Answers


46 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Ньюсджекинг (от англ. newsjacking — цеплять, поднимать новости)


Explanation:
The key to hijack marketing is taking advantage of an already-existing event. Slipstream behind the “hype” to generate publicity for your own brand or cause.

The Dark Arts of Hijack Marketing - B&T
https://www.bandt.com.au › battle-brands-behind-hijack
Aug 29, 2014 - SHARE. THIS. Hijack marketing, ambush marketing, newsjacking or guerrilla marketing – call it what you like – this strategy involves a brand associating itself with an event that already has an existing audience, and leverages this, often without having to dig deep for sponsorship fees.

Сейчас партизанский маркетинг делится на много направлений — вирусный, засадный, другие виды. В основном, все виды решают пять классов задач:

маркетинг без бюджета
малобюджетные инструменты
малозатратное усиление маркетинга
локальный маркетинг
точечный маркетинг
https://www.searchengines.ru/partizanskiy_marketing.html

Ньюсджекинг (от англ. newsjacking — цеплять, поднимать новости) — один из инструментов маркетинга. При ньюсджекинге компания использует инфоповоды, чтобы привлечь к себе внимание и поднять трафик благодаря актуальной теме.

https://www.google.com/search?q=рассылка новостей newsjackin...

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Note added at 47 mins (2019-11-11 00:34:09 GMT)
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привлечениe сотрудников СМИ

Erzsébet Czopyk
Hungary
Local time: 11:46
Native speaker of: Native in HungarianHungarian
PRO pts in category: 85
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
привлечь СМИ


Explanation:
n/a

Pavel Altukhov
Local time: 13:46
Native speaker of: Native in RussianRussian
PRO pts in category: 144

Peer comments on this answer (and responses from the answerer)
agree  Boris Shapiro: Я за нейтральное русское выражение
1 day 57 mins
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