Flight

Serbian translation: period (aktivnog) reklamiranja

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Flight
Serbian translation:period (aktivnog) reklamiranja
Entered by: Bogdan Petrovic

09:37 May 14, 2013
English to Serbian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: Flight
1. The agency shall carry out an effectiveness analysis of the finalized campaigns in the form of the so-called ”Post-Buy Analysis” taking the form of a presentation:
• After the end of each TV campaign within 7 days (or as soon as is practicable dependent on broadcast data) of the end of each Flight and/or month in an abbreviated version (if applicable);
• within 14 days of the end of each month (or as soon as is practicable dependent on broadcast data) and/or Flight in a full version, with financial expenses and cost settlement (if applicable).
Bogdan Petrovic
Serbia
Local time: 11:43
period (aktivnog) reklamiranja
Explanation:
http://en.wikipedia.org/wiki/Flighting_(advertising)
http://www.adglossary.com/index.php?term=4
http://www.businessdictionary.com/definition/flighting.html

flighting
Advertising timing strategy where ads or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight ... and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.




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Note added at 1 hr (2013-05-14 11:23:59 GMT)
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Nešto ovako.
Selected response from:

zoe1
Local time: 11:43
Grading comment
Hvala!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2period (aktivnog) reklamiranja
zoe1


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
flight
period (aktivnog) reklamiranja


Explanation:
http://en.wikipedia.org/wiki/Flighting_(advertising)
http://www.adglossary.com/index.php?term=4
http://www.businessdictionary.com/definition/flighting.html

flighting
Advertising timing strategy where ads or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight ... and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.




--------------------------------------------------
Note added at 1 hr (2013-05-14 11:23:59 GMT)
--------------------------------------------------

Nešto ovako.

zoe1
Local time: 11:43
Specializes in field
Native speaker of: Native in Serbo-CroatSerbo-Croat, Native in SerbianSerbian
PRO pts in category: 12
Grading comment
Hvala!

Peer comments on this answer (and responses from the answerer)
agree  Daryo
3 hrs
  -> Hvala!

agree  Vuk Vujosevic
17 hrs
  -> Hvala!
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