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banner blindness

Serbian translation: banersko slepilo

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00:54 Oct 9, 2020
English to Serbian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Serbian translation:banersko slepilo
Definition:
Ljudi su godinama unazad bili konstantno izloženi banerima, iskačućim prozorima, različitim vizualima i animacijama, pa su vremenom razvili tzv. banersko slepilo (banner blindness). To ne znači da ih ljudi ne vide – jednostavno su naučili da razlikuju banere od ostalog sadržaja i zbog toga ih lako ignorišu, a povećan je i broj onih koji koriste posebne alate za blokiranje oglasa (ad blockers).
Selected response from:

Milica Jakovljevic
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +3banersko slepilo
Milica Jakovljevic


  

Translations offered


2 days 11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
banersko slepilo


Definition from Linkedin:
Ljudi su godinama unazad bili konstantno izloženi banerima, iskačućim prozorima, različitim vizualima i animacijama, pa su vremenom razvili tzv. banersko slepilo (banner blindness). To ne znači da ih ljudi ne vide – jednostavno su naučili da razlikuju banere od ostalog sadržaja i zbog toga ih lako ignorišu, a povećan je i broj onih koji koriste posebne alate za blokiranje oglasa (ad blockers).

Example sentence(s):
  • Nejtiv oglašavanje (Native advertising) je jedna od najbrže rastućih grana oglašavanja u svetu i kod nas. Nastalo je iz potrebe digitalnih izdavača i oglašivača da prevaziđu „banersko slepilo“ – pojavu koja pokazuje da iako internet korisnik dnevno vidi od 4.000 do 10.000 oglasnih poruka, verovatnoća da će kliknuti na baner manja je od 0,1 odsto. - poslovnimodeli.birn.eu.com  
Milica Jakovljevic
Local time: 15:22
Native speaker of: Native in SerbianSerbian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Jelena Delibasic: yes
22 hrs
Yes  Marija Jankovic
22 hrs
Yes  Cmilja Milosevic
1 day 22 hrs
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