Active marketing

18:49 Aug 24, 2019
This question was closed without grading. Reason: No acceptable answer

English to Serbian translations [PRO]
Medical - Medical: Pharmaceuticals
English term or phrase: Active marketing
Active marketing means a continuous supply from the Company to the Client and commitment by the Client to not stop or discontinue the marketing of the product by its discretional decision.

Pod "marketing" se podrazumeva stavljanje u promet.
Bogdan Petrovic
Serbia
Local time: 20:13


Summary of answers provided
5 -1aktivna promocija / aktivni marketing
Slobodan Senic


  

Answers


4 days   confidence: Answerer confidence 5/5 peer agreement (net): -1
active marketing
aktivna promocija / aktivni marketing


Explanation:
Pretpostavljam da je u pitanju medicinski/farmaceutski proizvod.
Ne bih se složio da "marketing" ovde znači samo stavljanje u promet (kao što je u pojmu "Marketing Authorization Holder"), već označava sve radnje vezano za komercijalizaciju nekog proizvoda na određenom tržištu, uključujući i aktivnu promociju (tj. obilaske lekara od strane stručnih saradnika, medijska promocija, medicinski i naučni skupovi itd).
Stoga, aktivna promocija bi bio najrazumljiviji i uobičajen prevod u ovoj oblasti.

Slobodan Senic
Serbia
Local time: 20:13
Works in field
Native speaker of: Native in SerbianSerbian

Peer comments on this answer (and responses from the answerer)
disagree  gavrilo: Не ради се о промоцији/маркетингу – јасно је дефинисано да је то испоручивање (и стављање у промет): „continuous supply from the Company to the Client and commitment by the Client to not stop or discontinue the marketing of the product..."
1 day 12 hrs
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