on-brand

Slovenian translation: skladno z(s), značilno za (znamko, podobo...), ustreza (znamki, podobi...)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	on-brand
Slovenian translation:	skladno z(s), značilno za (znamko, podobo...), ustreza (znamki, podobi...)
Entered by:	satrans

For term searches and specialty glossaries, please try the new GBK glossaries

18:57 Jan 3, 2020

English to Slovenian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Marketing / Market Research

English term or phrase: on-brand

Definition from Merriam-Webster:
(adj) Appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity.

Example sentence(s):

This one should be fairly obvious. You define what your “brand” is and then everything you produce, be it an ad or an image or a one-sheet, needs to match that brand in terms of look, feel, and tone. If you hit that target, you are now on brand. The Context of Things
Bill Callahan not going for two and the win was both on brand and absurd. The Athletic
Russian YouTubers making a fake Tesla Cybertruck feels so on-brand for 2019 that it couldn't possibly be true. And, yet, here we are. Mashable

Glossary-building KudoZ

This question was created by:

Glossary-building KudoZ

This question is closed

skladno z(s), značilno za (znamko, podobo...), ustreza (znamki, podobi...)

Definition:
Kar je skladno z znamko ali (javno) podobo ali zanju značilno. Lahko tudi ustreza znamki ali podobi.

Selected response from:

satrans
Slovenia

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

3 +2

skladno z(s), značilno za (znamko, podobo...), ustreza (znamki, podobi...)

satrans

Translations offered

2 days 15 hrs confidence:

peer agreement (net): +2

skladno z(s), značilno za (znamko, podobo...), ustreza (znamki, podobi...)

Definition from own experience or research:
Kar je skladno z znamko ali (javno) podobo ali zanju značilno. Lahko tudi ustreza znamki ali podobi.

Example sentence(s):

Ena največjih prednosti dela pri velikih znamkah, kot sta Zara in Alexander McQueen, je ta, da moraš, ko delaš za lastno znamko, skrbeti za vse, za celoten posel, pri delu za druge, svetovno priznane znamke pa lahko ves čas samo ustvarjaš. Hkrati moraš razumeti tudi vizijo McQueena, to, k čemu stremi ta modna hiša in kako to interpretirati v kreacijah. Nekaj, kar je sveže in tvoje, a je seveda tudi skladno z znamko McQueen. - SiOL
Deset let ste torej sooblikovali javno podobo slovenske katoliške cerkve. V kolikšni meri je ta skladna z njeno realno podobo? - Dnevnik
Za blagovno znamko in tudi za produkt je značilno, da obstaja večja verjetnost antropomorfikacije, če se obnašanje objekta (tj. blagovne znamke ali produkta) ujema z obnašanjem, ki bi bilo značilno za človeka. - Wikipedia

Explanation:
Pri tem izrazu je v slovenščini po mojem mnenju več možnosti, menim pa, da navedene tri (skladno, značilno, utrezno) zajemajo večino le-teh. Kot dodaten primer za "ustreza znamki" lahko navedem še ta citat: "Pomembno je tudi preveriti, ali je koncept jasen, pravilen, ali strategija ustreza znamki itd." (https://sof.si/novice/sof-kreativno-jutro-kako-me-je-pingvin...

satrans
Slovenia
Local time: 22:03
Native speaker of:

Slovenian
PRO pts in category: 4

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations