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Customer Asset Management

Spanish translation: Administración de los activos del cliente

11:05 Jan 10, 2001
English to Spanish translations [PRO]
Bus/Financial
English term or phrase: Customer Asset Management
Customer Asset Management (CAM) is the application of a scientific methodology to link enhancements in customer satisfaction to improvements in financial performance
Judy Rojas
Chile
Local time: 10:03
Spanish translation:Administración de los activos del cliente
Explanation:
In spite of all the "corporatespeak" this is what it means.
Selected response from:

Virginia Perez-Santalla
Local time: 09:03
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
naSee below,
Ramón Solá
naGestión de los activos del cliente
Alicia Bernal Vivero
naGestión de las aportaciones del cliente
Trinidad
naAdministración de los activos del cliente
Virginia Perez-Santalla
naManejo de las características del cliente
Luz Bordenkircher


  

Answers


4 mins
Manejo de las características del cliente


Explanation:
Good Luck!

Luz Bordenkircher
Local time: 09:03
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in pair: 208
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9 mins
Administración de los activos del cliente


Explanation:
In spite of all the "corporatespeak" this is what it means.


    Experience
Virginia Perez-Santalla
Local time: 09:03
PRO pts in pair: 4

Peer comments on this answer (and responses from the answerer)
Rene Chavez
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24 mins
Gestión de las aportaciones del cliente


Explanation:
El término general es el de activo o activos, mas en este caso las aportaciones pueden ser bien tangibles (monetarias) o intangibles (satisfacción del cliente)

Trinidad
PRO pts in pair: 18
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36 mins
Gestión de los activos del cliente


Explanation:
El término assets se refiere a los activos del cliente. En mi opinión, una traducción adecuada sería "gestión de los activos del cliente"

Espero que sea de ayuda-

:-)

Alicia Bernal Vivero
Spain
Local time: 15:03
PRO pts in pair: 4
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13 hrs
See below,


Explanation:
Administración/gestión de clientes como activos...

Ramón Solá
Local time: 08:03
Native speaker of: Native in SpanishSpanish
PRO pts in pair: 3952
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