Brand governance

02:48 Mar 8, 2009
This question was closed without grading. Reason: Other

English to Spanish translations [PRO]
Tech/Engineering - Computers (general) / explicación para usar un sistema llamado Source
English term or phrase: Brand governance
This code identifies the Brand to which the model belongs. Used to establish Brand Governance.
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Summary of answers provided
4 +1gestión corporativa de la marca
Luis Javier Otoya
5la autoridad de la marca
Cristina Heraud-van Tol
4Estrategia de marca
bmtraducciones
3prioridad de una marca
Rafael Martilotti


  

Answers


12 mins   confidence: Answerer confidence 5/5
brand governance
la autoridad de la marca


Explanation:
Word Magic:

governance Noun

autoridad, gobierno; Synonyms: authority, faculty, mastery, power, command, control, domination, jurisdiction; The act of governing; exercising authority.

Cristina Heraud-van Tol
Peru
Local time: 04:32
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 68

Peer comments on this answer (and responses from the answerer)
neutral  Tomás Cano Binder, BA, CT: Podría ser: ¿podrías darnos ejemplos que consideres adecuados como confirmación?
12 hrs
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8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
brand governance
prioridad de una marca


Explanation:
Viendo que se trata de un sistema con funciones, sería necesario tener más contexto para dar con la traducción conveniente. Puede ser que 'brand governance' sea una opción y en ese caso, al ingresar una marca quedaría establecida una 'prioridad' de control.

Rafael Martilotti
Argentina
Local time: 06:32
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 26

Peer comments on this answer (and responses from the answerer)
neutral  Darío Orlando Fernández: Creo que estás orientado. Por lo que veo el colega esta traduciendo algo relacionado a la reingenería de un sistema. Me parece que además es una traducción al inglés a partir de otro idioma. Usa conceptos de modelo de objetos pero con expresiones extrañas
8 hrs
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1 day 15 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
brand governance
Estrategia de marca


Explanation:
Brand governance is an emerging field and companies are looking for new processes to quantify and qualify the pillars for various stakeholders. Brand governance is about driving greater accountability at all levels within an organisation.

From an internal perspective, a brand governance audit should look at how employees are involved, committed and trust the company. New employment rules of short term rather than long term contracts, more temporary and interim staff and more difficult employment conditions undermine trust and therefore loyalty. Openness and transparency should allow greater employee empowerment. The flows of information around the organisation are also a critical dimension. Qualifying and quantifying will allow companies a much fuller understanding of their own internal marketing processes. Getting to the dynamics of internal marketing will prove to be an important part of brand governance.

The other role of brand governance is to look at all the facets facing external stakeholders and the roles of trust, transparency and openness. Again there needs to be a process of qualification and quantification. Perhaps the core attributes are missing, or in the worse case scenario, have been undermined by corporate action. Brand governance needs to measure the gap to be closed.

bmtraducciones
New Zealand
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
neutral  Maria Diehn: The explanation is correct, but the translation does not convey the concept of "brand governance" [http://www.throughtheloop.com/knowledge/consloop10.html]
6 days
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8 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
brand governance
gestión corporativa de la marca


Explanation:
I suggest this option as the concept behind the expression leads to it.

Luis Javier Otoya
United States
Local time: 02:32
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Maria Diehn
1 hr
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