Brand governance
| 02:48 Mar 8, 2009 |
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| English to Spanish translations [PRO] Tech/Engineering - Computers (general) / explicación para usar un sistema llamado Source | |||||
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| 5 | la autoridad de la marca |
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| 4 +1 | gestión corporativa de la marca |
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| 4 | Estrategia de marca |
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| 3 | prioridad de una marca |
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Answers
12 mins confidence: 
| brand governance la autoridad de la marca Explanation: Word Magic: governance Noun autoridad, gobierno; Synonyms: authority, faculty, mastery, power, command, control, domination, jurisdiction; The act of governing; exercising authority. |
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8 hrs confidence: 
| brand governance prioridad de una marca Explanation: Viendo que se trata de un sistema con funciones, sería necesario tener más contexto para dar con la traducción conveniente. Puede ser que 'brand governance' sea una opción y en ese caso, al ingresar una marca quedaría establecida una 'prioridad' de control. |
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1 day 15 hrs confidence:
| brand governance Estrategia de marca Explanation: Brand governance is an emerging field and companies are looking for new processes to quantify and qualify the pillars for various stakeholders. Brand governance is about driving greater accountability at all levels within an organisation. From an internal perspective, a brand governance audit should look at how employees are involved, committed and trust the company. New employment rules of short term rather than long term contracts, more temporary and interim staff and more difficult employment conditions undermine trust and therefore loyalty. Openness and transparency should allow greater employee empowerment. The flows of information around the organisation are also a critical dimension. Qualifying and quantifying will allow companies a much fuller understanding of their own internal marketing processes. Getting to the dynamics of internal marketing will prove to be an important part of brand governance. The other role of brand governance is to look at all the facets facing external stakeholders and the roles of trust, transparency and openness. Again there needs to be a process of qualification and quantification. Perhaps the core attributes are missing, or in the worse case scenario, have been undermined by corporate action. Brand governance needs to measure the gap to be closed. |
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8 days confidence: peer agreement (net): +1
peer agreement (net): +1| brand governance gestión corporativa de la marca Explanation: I suggest this option as the concept behind the expression leads to it. |
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