down market segmentation

19:35 Oct 4, 2004
English to Spanish translations [PRO]
Bus/Financial - Finance (general) / micro-finance
English term or phrase: down market segmentation
in a news brief about microfinance
eldom
Local time: 15:32


Summary of answers provided
4 +1segmentación de producto de gama bajo
Bill Greendyk
4segmentación (o creación) de un sector de bajo consumo dentro del mercado (del crédito, etc.)
Miguel Llorens


  

Answers


17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
segmentación (o creación) de un sector de bajo consumo dentro del mercado (del crédito, etc.)


Explanation:
"Down market" se refiere a los consumidores que gastan o consumen poco:

Down-Market Consumers: consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
http://glossary.reference-guides.com/Marketing/Down-Market_C...

Ahora bien, "market segmentation" es la separación de un mercado homógeneo en distintos tipos de mercados con distintos consumidores:

Market Segmentation - [ Traduzca esta página ]Market Segmentation. The division of a market into different homogeneous groups of consumers is known as market segmentation. ... Consumer Market Segmentation. ...
www.quickmba.com/marketing/market-segmentation/


De allí que "down market segmentation" se refiera a la generación de este nuevo segmento de mercado dentro de las finanzas (es decir, los clientes que solicitan microcréditos, el equivalente de un consumidor que gasta poco).

Miguel Llorens
Local time: 23:32
Specializes in field
Native speaker of: Spanish
PRO pts in category: 158
Login to enter a peer comment (or grade)

19 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
segmentación de producto de gama bajo


Explanation:
Taken from Routledge´s Dictionary of Commerce and Finance.

Good luck!
Bill

--------------------------------------------------
Note added at 15 hrs 24 mins (2004-10-05 11:00:08 GMT)
--------------------------------------------------

segmentación de gama BAJA
Note gender error in my first answer, picked up kindly by larru below.

Bill Greendyk
United States
Local time: 17:32
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Ezequiel Fernandez: ... de gama baja
13 hrs
  -> Thanks for the correction, and for the agree!
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search