display copy

18:30 Jan 6, 2020
English to Spanish translations [Non-PRO]
Marketing - Marketing / Market Research / advertising, copywriting
English term or phrase: display copy
As opposed to the body copy, display copy includes all the elements readers see first as they look at the ad. These tend to be in large print to catch the eye first. It aims to excite consumer interest.

This is not the text I'm translating, but it provides a good description of the term. More information here: https://www.wyliecomm.com/2018/03/why-display-copy/
Priscila Libutzki
Argentina
Local time: 23:09


Summary of answers provided
4mostrar copia
gina lopez
4texto del titulado
patinba


  

Answers


40 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
texto del titulado


Explanation:
Los recursos del titulado son: el cintillo, la volanta, el título o titular, y la bajada, resumen, copete o sumario. Más allá de la navegación de cada lector, la combinación volanta/título/bajada se articula como una unidad informativa. Esto es, los tres elementos en su conjunto enuncian, ubican y desarrollan los datos esenciales de la nota. Para ello hay que pensar cada elemento de esta unidad como un complemento indispensable de los otros dos: no deben repetir información. A la vez, los criterios de titulación deben ser coherentes a lo largo de toda la publicación, pues constituyen un estilo.

Recursos gráficos para ediciones periódicas | OERT
www.oert.org › Teoría


patinba
Argentina
Local time: 23:09
Native speaker of: Native in EnglishEnglish
PRO pts in category: 164
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1 day 9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
mostrar copia


Explanation:
Se puede usar como prueba de algo que ya esta siendo mostrado, como un refuerzo de la acción

Example sentence(s):
  • vamos a necesitar que muestres la copia y despliegues todo el material
gina lopez
Ecuador
Local time: 21:09
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4
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