brand loyalty

Swedish translation: Varumärkeslojalitet

English term or phrase:brand loyalty
Swedish translation:Varumärkeslojalitet

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18:54 Feb 18, 2009
English to Swedish translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs.
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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Innebär hur lojala kunderna är till varumärket
Selected response from:

Mats Wikberg
United Kingdom
Grading comment
4 KudoZ points were awarded for this answer

Summary of translations provided
5 +2Varumärkeslojalitet
Mats Wikberg


Translations offered

28 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2

Definition from Södertörns högskola:
Innebär hur lojala kunderna är till varumärket

Example sentence(s):
  • Varumärkeslojalitet innebär hur lojala kunderna är till varumärket. - Södertörns högskola  
  • Varumärkeslojalitet är det överpris som kunden är beredd att betala för ett visst varumärke. - Lunds universitet  
  • Innehavarna av varumärken drar nytta av den hävstångseffekt och varumärkeslojalitet som varumärkena framkallar. - EUR-Lex  
Mats Wikberg
United Kingdom
Local time: 13:48
Native speaker of: Native in SwedishSwedish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Tess Whitty
2 hrs
  -> Tack!

Yes  Lena Danielsson: eller kortare: "märkeslojalitet", som fungerar lika bra
13 hrs
  -> Tack!
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