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14:54 Apr 4, 2020
English to Swedish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Summary of translations provided
5kostnad per klick
Max Pettersson
Sven Petersson


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19 hrs   confidence: Answerer confidence 5/5

Definition from Rilpedia:
Klickkostnad är kostnaden att få en person att klicka på en nätannons, länk eller banner.

Example sentence(s):
  • Google har ett verktyg som heter Sökordsplaneraren där man som annonsör kan få information och estimera klickkostnader för specifika sökord. - David Hällström  
Sven Petersson
Local time: 20:09
Native speaker of: Native in SwedishSwedish, Native in EnglishEnglish
PRO pts in category: 339
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1 day 21 hrs   confidence: Answerer confidence 5/5
kostnad per klick

Definition from Google:
Kostnaden för att få någon att klicka på en annons på internet.

Example sentence(s):
  • LinkedIns budtyper för annonskampanjer är inriktade efter dina annonsmål och är olika för olika annonsformat. De tillgängliga budtyperna är bland annat automatiserade bud, maxbud och utökad <b>kostnad per klick-bud</b>. - LinkiedIn  
  • Tänk på att din genomsnittliga CPC kan skilja sig från din högsta kostnad per klick (högsta CPC), som är det högsta belopp du är villig att betala för ett klick. - Google  

De stora aktörerna inom marknadsföring online använder samtliga "direktöversättningen" kostnad per klick, men den engelska förkortningen CPC (cost-per-klick) är också vedertagen i branschsammanhang.
Max Pettersson
Local time: 20:09
Native speaker of: Native in SwedishSwedish
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