on-brand

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18:57 Jan 3, 2020
English to Thai translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Marketing / Market Research
English term or phrase: on-brand
Definition from Merriam-Webster:
(adj) Appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity.

Example sentence(s):
  • This one should be fairly obvious. You define what your “brand” is and then everything you produce, be it an ad or an image or a one-sheet, needs to match that brand in terms of look, feel, and tone. If you hit that target, you are now on brand. The Context of Things
  • Bill Callahan not going for two and the win was both on brand and absurd. The Athletic
  • Russian YouTubers making a fake Tesla Cybertruck feels so on-brand for 2019 that it couldn't possibly be true. And, yet, here we are. Mashable
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