09:22 Aug 27, 2002 |
English language (monolingual) [PRO] Marketing - Advertising / Public Relations / advertising | |||||
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| Selected response from: Catherine Bolton Local time: 09:38 | ||||
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Discussion entries: 9 | |
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Hmmm, interesting question. Explanation: To be honest, I don't think "kite-flying" in the negative financial sense is the first thing that comes to mind nowadays. I haven't seen it, but I would imagine it's supposed to put across a cheerful, happy-go-luck sort of image -- Poland as a playground, if you will. If anything, I'd be concerned about other ways of promoting Poland using the logo: for example "go fly a kite" means "go away"! I certainly hope you've been called in as a consultant on the matter! For the record, there was a story a while back about Ford's terrible sales record with the Nova in Spanish-speaking countries. To any English-speaker, the Nova brought up an image of a star, but in Spanish it came across as "no va" -- doesn't work! So who'd buy a car like that? :) -------------------------------------------------- Note added at 2002-08-27 11:39:54 (GMT) -------------------------------------------------- For the record, a \"kite\" can also mean \"a bad check or similar fictitious or worthless financial instrument used to raise money or maintain credit temporarily\" (Webster\'s definition 5 under \"kite\"). Consequently, to \"kite\" meant getting money or credit by issuing bad checks. |
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No negative connotations Explanation: This obviously depends on your target audience, but having lived in the UK all my life, I can think of no negative connotations of either flying a kite or kite-flying. Perhaps I've led a sheltered life? Could you enlarge on what you think the negative connotations might be? Regards Mary -------------------------------------------------- Note added at 2002-08-27 12:30:38 (GMT) -------------------------------------------------- Looking at the logo, I wouldn\'t see any specific problems. Whether it is the best logo for the job is another question entirely! |
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