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product point of difference

English translation: exactly what makes this product different from any other (similar) product

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18:41 Mar 27, 2003
English to English translations [PRO]
Advertising / Public Relations / advertising
English term or phrase: product point of difference
Estonian is having a hard time to understand the meaning of the term 'product point of difference':
Develop pool-out advertising for air in may which integrates learning on effeciveness of current campaign and addresses need to better communicate product point of difference (achieve 40% playback in tracking - B grade, 50 % - A grade.)
aivo roos
Estonia
Local time: 19:02
English translation:exactly what makes this product different from any other (similar) product
Explanation:
In corporate marketing speak, stunts need to be part of strategically managed campaigns, which successfully communicate core messages to a carefully selected target market, accessed by the media that market reads, in a fashion that encapsulates the product's point of difference and unique selling point.

Need to accentuate what it is that makes this product different/better/more appealing than competitor's products
Selected response from:

jerrie
United Kingdom
Local time: 17:02
Grading comment
hi,

thanks a lot.

finest regards,
aivo roos (mr)
estonia

3 KudoZ points were awarded for this answer

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Summary of answers provided
4exactly what makes this product different from any other (similar) product
jerrie


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
exactly what makes this product different from any other (similar) product


Explanation:
In corporate marketing speak, stunts need to be part of strategically managed campaigns, which successfully communicate core messages to a carefully selected target market, accessed by the media that market reads, in a fashion that encapsulates the product's point of difference and unique selling point.

Need to accentuate what it is that makes this product different/better/more appealing than competitor's products

jerrie
United Kingdom
Local time: 17:02
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 19
Grading comment
hi,

thanks a lot.

finest regards,
aivo roos (mr)
estonia
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