English translation: sounds positive but doesn't mean anything specific
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14:10 Oct 13, 2004
English to English translations [PRO] Social Sciences - Advertising / Public Relations
English term or phrase:positive but helpfully vague words
In the murky world of expensively packaged promises, "firming" is one of those positive but helpfully vague words adored by the beauty industry.
Is it a kind of irony?