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Masstige

English translation: I think it proably is "mass-prestige" after all.

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17:00 Nov 11, 2008
English to English translations [PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: Masstige
Something to do with cosmetics, but not "mass-prestige"
p.leguie
English translation:I think it proably is "mass-prestige" after all.
Explanation:
This term is used in the cosmetics, industry, e.g.:
http://findarticles.com/p/articles/mi_m0FNP/is_15_42/ai_1064...

#
Masstige - Wikipedia, the free encyclopedia
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for ...
en.wikipedia.org/wiki/Masstige - 18k - Cached - Similar pages - Note this
#
Word Spy - masstige
masstige (mas.TEEZH) n. A retail category that includes relatively low priced goods ... Although masstige products in new categories have great potential, ...
www.wordspy.com/words/masstige.asp - 25k - Cached - Similar pages - Note this
#
Have you tapped into ‘masstige’?
Social changes have given rise to a new category, writes Tim Trumper.
www.bandt.com.au/news/aa/0c0181aa.asp - 49k - Cached - Similar pages - Note this
#
Moment to Moment: Masstige
12 Mar 2007 ... For some reason my work colleague H. and I decided to go to the House of Tarjay to check out the 'exclusive' Stella McCartney range that ...
blinkandyoullmissit.typepad.com/momenttomoment/2007/03/masstige.htm


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Note added at 36 mins (2008-11-11 17:36:23 GMT)
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Typo: for "proably" read "probably"
Selected response from:

Jack Doughty
United Kingdom
Local time: 15:48
Grading comment
Thank you so much !
4 KudoZ points were awarded for this answer

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Summary of answers provided
3 +7I think it proably is "mass-prestige" after all.
Jack Doughty


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +7
masstige
I think it proably is "mass-prestige" after all.


Explanation:
This term is used in the cosmetics, industry, e.g.:
http://findarticles.com/p/articles/mi_m0FNP/is_15_42/ai_1064...

#
Masstige - Wikipedia, the free encyclopedia
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for ...
en.wikipedia.org/wiki/Masstige - 18k - Cached - Similar pages - Note this
#
Word Spy - masstige
masstige (mas.TEEZH) n. A retail category that includes relatively low priced goods ... Although masstige products in new categories have great potential, ...
www.wordspy.com/words/masstige.asp - 25k - Cached - Similar pages - Note this
#
Have you tapped into ‘masstige’?
Social changes have given rise to a new category, writes Tim Trumper.
www.bandt.com.au/news/aa/0c0181aa.asp - 49k - Cached - Similar pages - Note this
#
Moment to Moment: Masstige
12 Mar 2007 ... For some reason my work colleague H. and I decided to go to the House of Tarjay to check out the 'exclusive' Stella McCartney range that ...
blinkandyoullmissit.typepad.com/momenttomoment/2007/03/masstige.htm


--------------------------------------------------
Note added at 36 mins (2008-11-11 17:36:23 GMT)
--------------------------------------------------

Typo: for "proably" read "probably"

Jack Doughty
United Kingdom
Local time: 15:48
Native speaker of: Native in EnglishEnglish
PRO pts in category: 126
Grading comment
Thank you so much !

Peer comments on this answer (and responses from the answerer)
agree  chaman4723: Exactly this.
11 mins
  -> Thank you.

agree  Will Matter: I agree with your opinion, your evaluation and your answer.
2 hrs
  -> Thank you.

agree  orientalhorizon
7 hrs
  -> Thank you.

agree  Demi Ebrite
9 hrs
  -> Thank you.

agree  Lalit Sati
12 hrs
  -> Thank you.

agree  Francesca Siotto
16 hrs
  -> Тhank you.

agree  Peter LEGUIE
1 day4 hrs
  -> Thank you.
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Changes made by editors
Nov 11, 2008 - Changes made by ntext:
LevelNon-PRO » PRO


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