leading product-centric businesses

English translation: businesses

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	leading product-centric businesses
Selected answer:	businesses
Entered by:	Maria Baquero

17:51 Mar 11, 2007

English language (monolingual) [PRO]
Marketing - Computers: Software / Product management content

English term or phrase: leading product-centric businesses

XXXX is the premier provider of product content management solutions for leading product-centric businesses

In this context, "leading" is qualifying businesses or product
Thanks

Maria Baquero KudoZ activity Questions: 325 (none open) (12 closed without grading) Answers: 727 United States
Local time: 00:16

businesses

Explanation:
not sure how to explain right now, but almost sure

--------------------------------------------------
Note added at 13 mins (2007-03-11 18:04:11 GMT)
--------------------------------------------------

The context you gave mentions one of the two different concepts:

Product centricity refers to an internal alignment with focus predominantly on operations, productions and internal controls. As such, the deciding factor on many decisions was the production efficiency. Further, a product focus results in a more transactional and short-term interaction with customers.

On the other hand, customer centricity refers to an external alignment with focus predominantly on the customer and the way in which customer wants and needs are satisfied whereby value can be created both to the customer being served and the organization that is serving the customer. Customer centricity is also in line with service-centered dominant logic for marketing in that customer centricity goes well beyond selling products to customers and entering a whole new world of providing comprehensive solutions. As such, customer centricity emphasizes building long term relationships with customers.
---
http://www.asianbrandstrategy.com/2007/01/customer-centricit...

And to me your sentence is about "leading businesses concentrated on a product rather than on a client"

"premier provider of product content management solutions" only supports this...

Selected response from:

Natalya Zelikova
Poland
Local time: 06:16

Grading comment

Thank you
4 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

4 +9

businesses

Natalya Zelikova

Answers

6 mins confidence:

peer agreement (net): +9

businesses

Natalya Zelikova
Poland
Local time: 06:16
Specializes in field
Native speaker of:

Russian,

Ukrainian
PRO pts in category: 4

Grading comment

Thank you

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations