20:40 Jan 18, 2008 |
English language (monolingual) [PRO] Economics | |||||||
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| Selected response from: Joyce A Thailand Local time: 21:49 | ||||||
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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3 +2 | Irony of present slogan "Rising" with their surcharges, domestic airfares, costs, etc. "Rising" |
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4 +1 | both |
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Discussion entries: 2 | |
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"united airlines rising" Irony of present slogan "Rising" with their surcharges, domestic airfares, costs, etc. "Rising" Explanation: Some of the negatives for United (who "abandoned its 30 year old slogan "Come fly the friendly skies" for the simple "Rising") are stated in the below websites: (There are plenty of problems, but it is one of the most powerful airlines in the world!) http://www.etravelblackboard.com/index.asp?id=73369&nav=72 See article above re: Rising fuel prices force United Airlines to raise surcharges http://valueframeworkinstitute.org/Jan2003/feature.article.h... Summary - United Airlines "Rising" Over the past 70 years, United Airlines has risen to become one of the most powerful airlines in the industry….. ...United is a seasoned company and tends to get stuck in the old way of doing things. The tendency to resist change has hurt the company when it comes to evolving strategies to keep current with the trends of the market. … …In order for United to survive, it needs to reorganize the company, cutting overhead costs, and implementing programs and incentives that will keep its employees focused on the customers and their overall comfort. If United waits for another airline to implement a successful strategy that it can also follow, it may be too late. Strategy Deployed United Airlines has become a large player in the US airline industry, ranking second in the world. It has deployed many strategies to get where it is today, most recently, a global expansion strategy. In the early nineties United abandoned its 30 year old slogan "Come fly the friendly skies" for the simple "Rising", an indicator of their upward expansion strategy United Airlines raises roundtrip fares - Yahoo! News Roundtrip domestic fares began rising $10 to $20 or more late Thursday, ... United Airlines, the second-largest U.S. carrier, led with the biggest round of ... news.yahoo.com/s/ap_travel/20080104/ap_tr_ge/travel_brief_airfares_hike - 42k - -------------------------------------------------- Note added at 6 hrs (2008-01-19 03:39:54 GMT) -------------------------------------------------- Instead of interpreting it as "rising" to new heights in the industry in terms of service, standing, etc. I can hear passengers saying, "You bet, United is rising! I just had to pay xxx more for these tickets! :-) |
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