commercial/ad spot

English translation: advertisement

21:12 Apr 6, 2005

English language (monolingual) [PRO]
Marketing - Marketing / Market Research / Filming/producing a commercial

English term or phrase: commercial/ad spot

Is one of these preferable/more common for British English? As an American, I would immediately favor commercial (just as I favoured favor).

TIA!

lucasm (X) KudoZ activity Questions: 36 (none open) (4 closed without grading) Answers: 93
Local time: 09:28

Selected answer:advertisement

Explanation:
I'm from the UK and I would use "advertisement".

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Note added at 12 mins (2005-04-06 21:25:33 GMT)
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Commercial isn\'t wrong but I associate it with US English more and personally prefer \"advertisement\".

http://news.bbc.co.uk/1/hi/business/4391731.stm

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Note added at 14 mins (2005-04-06 21:27:05 GMT)
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or \"advert\", of course.

\"TV advert\".

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Note added at 17 mins (2005-04-06 21:30:45 GMT)
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Refs don\'t really help as there are just as many for \"commercial\", but here are some anyway:
http://news.bbc.co.uk/2/hi/entertainment/4230051.stm
http://www.nspcc.org.uk/html/home/newsandcampaigns/video.htm (\"Some adverts contain shocking images and were only shown after the 9pm watershed\")

Selected response from:

awilliams
United Kingdom
Local time: 08:28

Grading comment

Thanks. I talked to the client, and in this case, advertisement was spot on.
2 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

4 +7

advertisement

awilliams

commercial

Lietta Warren-Granato

Answers

1 min confidence:

commercial

Explanation:
commercial, definitely.

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Note added at 3 mins (2005-04-06 21:16:23 GMT)
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\'commercial\' is more widely used, sometimes you hear \'ad\', but I have never heard \'ad spot\'

Lietta Warren-Granato
Italy
Local time: 09:28
Native speaker of: Italian

9 mins confidence:

peer agreement (net): +7

awilliams
United Kingdom
Local time: 08:28
Specializes in field
Native speaker of: English
PRO pts in category: 6

Grading comment

Thanks. I talked to the client, and in this case, advertisement was spot on.

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