Sep 20, 2005 10:51
19 yrs ago
English term
low end player
English
Marketing
Marketing
In 1996 the 2.5 billion Kone introduced an elevator system in Germany that was superior to other products in three ways. (...) Kone had traditionally been a low end player and marketed its products only to contractors.
In this context "low-end player" doesn't mean second league player, does it?
In this context "low-end player" doesn't mean second league player, does it?
Change log
Sep 20, 2005 17:21: Joanna Borowska changed "Field (specific)" from "Other" to "Marketing"
Responses
+1
2 hrs
Selected
marketing a less expensive product line (with less advanced features)
marketing a less expensive product line (with less advanced features, and/or lower quality and durability).
Ie marketing to those who are focusing on price over other considerations.
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Note added at 20 hrs 22 mins (2005-09-21 07:13:42 GMT)
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Not exactly sure what your question "doesn't mean second league player, does it?" means, but if you mean that it is a minor factor or has a small market share, not at all necessarily so.
Could be one of the major, or even with the greatest market share; note marketing directly to contractors (with the lowest costs to meet the specifications).
Ie marketing to those who are focusing on price over other considerations.
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Note added at 20 hrs 22 mins (2005-09-21 07:13:42 GMT)
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Not exactly sure what your question "doesn't mean second league player, does it?" means, but if you mean that it is a minor factor or has a small market share, not at all necessarily so.
Could be one of the major, or even with the greatest market share; note marketing directly to contractors (with the lowest costs to meet the specifications).
4 KudoZ points awarded for this answer.
Comment: "thanks a lot"
+4
2 mins
Marian Greenfield
Native in English
&
English
Over 30 years in financial translation
Native in: English 
Works in: Spanish to English, Portuguese to English, English
Related KudoZ points
:
8
cheaper, marketing to less attractive markets
usually low end means cheaper, poorer quality
Peer comment(s):
| agree |
conejo
1 min
|
| agree |
Sky Blue
3 mins
|
| agree |
Kevin Kelly
6 mins
|
| agree |
Kurt Porter
6 mins
|
| neutral |
Charlesp
: less expensive, yes - poorer quality, not necessarily so (could be less advanced features (sometimes of little use anyway), or not fancy or elegant), not necessarily of poor quality.
2 hrs
|
13 mins
ranking below others
in importance or quality.
+1
5 hrs
value leader
inexpensive
"value leader" is the current buzzword that seeems less pejorative
"value leader" is the current buzzword that seeems less pejorative
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