on the tip of my tongue!

English translation: promotion drive, sales drive, advertising campaign

20:48 Apr 2, 2002

English language (monolingual) [PRO]
Marketing

English term or phrase: on the tip of my tongue!

It's on the tip of my tongue but ...
What is the expression for when a company tries to find/win/attract new customers/clients, using all available resources.
I need to be able to fit it into a sentence something similar to "During our ............. , we discovered that..."
Thanks in advance...

AnneM (X) KudoZ activity Questions: 257 (12 open) (1 without valid answers) Answers: 469
Local time: 15:33

Selected answer:promotion drive, sales drive, advertising campaign

Explanation:
any of those any good? Even mixed? Promotion campaign, customer campaign...

Selected response from:

Klaus Dorn (X)
Local time: 16:33

Grading comment

Drive is what I was looking for although I got a lot of very useful suggestions from everyone. Thank you!
4 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

5 +5

Pitch

Irina Filippova

4 +5

promotion drive, sales drive, advertising campaign

Klaus Dorn (X)

4 +2

marketing drive

Alaa Zeineldine

4 +1

market offensive

Martina Ley

marketing campaign

msebold

Comprehensive [aggressive] program / campaign / effort to increase market share

Elena Sgarbo (X)

recruit

John Kinory (X)

expansion campaign

Luis Rey Ballesteros (Luiroi)

Media blitz

ingot

canvassing

Martin Perazzo

job fair

Maria Nicholas (X)

once- in- a- lifetime promotion

Antonio Costa (X)

Answers

2 mins confidence:

recruit

Explanation:
maybe??? Is that what you had in mind?

John Kinory (X)
Local time: 14:33
PRO pts in pair: 48

3 mins confidence:

peer agreement (net): +1

market offensive

Explanation:
That would be my first thought, supported by the Net.

Martina

Martina Ley
Local time: 15:33
Native speaker of:

Czech
PRO pts in pair: 4

4 mins confidence:

peer agreement (net): +5

promotion drive, sales drive, advertising campaign

Explanation:
any of those any good? Even mixed? Promotion campaign, customer campaign...

Klaus Dorn (X)
Local time: 16:33
Native speaker of:

English,

German
PRO pts in pair: 35

Grading comment

Drive is what I was looking for although I got a lot of very useful suggestions from everyone. Thank you!

7 mins confidence:

marketing campaign

Explanation:
"During our marketing campaign, we discovered that... "

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Note added at 2002-04-02 20:58:25 (GMT)
--------------------------------------------------

The most inclusive term with respect to making use of all available resources is \"marketing\" - which can include mass media advertising, direct sales, on-line promotion, telemarketing, etc.
HTH

msebold
Canada
Local time: 09:33
PRO pts in pair: 10

25 mins confidence:

Comprehensive [aggressive] program / campaign / effort to increase market share

Explanation:
Otra opción.

Suerte
Elena

Elena Sgarbo (X)
Native speaker of:

Spanish
PRO pts in pair: 294

30 mins confidence:

expansion campaign

Explanation:
Something like this?

Lowe's hires advisor for expansion campaign - 2002-01-10 - The ... - [ Traduzca esta página ]
... , Thursday: Lowe's hires advisor for expansion campaign. Thursday: Cato reaffirms
fourth-quarter guidance. ... Lowe's hires advisor for expansion campaign. ...
charlotte.bcentral.com/charlotte/stories/2002/01/07/daily35.html - 46k - En caché - Páginas similares

Luis Rey Ballesteros (Luiroi)
Local time: 07:33
Native speaker of:

Spanish
PRO pts in pair: 12

44 mins confidence:

Media blitz

Explanation:
..?

ingot
PRO pts in pair: 4

47 mins confidence:

peer agreement (net): +2

marketing drive

Explanation:
Here is an example of the many Google hits you would get for the term:

LetsBuyIt.com unveils new marketing drive to increase sales and European brand awareness

Leading e-tailer announces partnerships with Priceline and QXL ricardo plc to commence new promotional campaign

London - May 30th, 2001; LetsBuyIt.com, Europe’s number one co-buying business, today announced the launch of a new marketing drive, commencing with two significant new strategic partnerships and the launch of a pan-European promotional campaign.

Hope this helps,

Alaa Zeineldine

Reference: http://investor.letsbuyit.com/investor/en/news/press/00278/

Alaa Zeineldine
Egypt
Local time: 15:33
Native speaker of:

Arabic,

English
PRO pts in pair: 198

51 mins confidence:

peer agreement (net): +5

Pitch

Explanation:
During my days in an investment banking firm we used term “to pitch” or “a pitch” to describe a collective effort of the team to win a client. Used in a sentence:
VERB: “We are swamped: pitching Prudential this week”.
NOUN: “We are producing some brochures for our pitch to Pinnacle”
In our company no body needed an explanation of what pitching meant (long hours, sleepless nights, a lot of stress :-)) . Nevertheless the term varies from company to company and is a sort of corporate jargon that might not be understood by outsiders. Ask somebody in your environment if they grasp the meaning of "pitching".
This is what Roget’s II: The New Thesaurus, Third Edition. 1995 has to say about one of the meanings of pitch:

VERB: 1. Informal. To make known vigorously the positive features of (a product): advertise, ballyhoo, build up, cry (up), popularize, promote, publicize, talk up.
NOUN: 4. Informal. A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity, puffery.

--------------------------------------------------
Note added at 2002-04-02 22:58:31 (GMT)
--------------------------------------------------

Just remember that there was another term used for this: solicitation. You can say: during our solicitation due diligence we discovered that...\" I actually used this very phrase in my reports.

Irina Filippova
Local time: 09:33
Native speaker of: Russian

51 mins confidence:

canvassing

Explanation:
another option...

Martin

Martin Perazzo
Spain
Local time: 15:33
Native speaker of:

English,

Spanish
PRO pts in pair: 8

58 mins confidence:

job fair

Explanation:
recruitment blitz

hiring spree

Hope one of these work for you!

--------------------------------------------------
Note added at 2002-04-02 21:48:53 (GMT)
--------------------------------------------------

Oops, my apologies -- I thought you were looking for an offensive for hiring *employees*, not generating sales!

Maria Nicholas (X)
Local time: 09:33
Native speaker of:

English,

Greek
PRO pts in pair: 17

2 hrs confidence:

once- in- a- lifetime promotion

Explanation:
Suggestion

Antonio Costa (X)
PRO pts in pair: 1

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on the tip of my tongue!

English translation: promotion drive, sales drive, advertising campaign

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