GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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14:31 Jan 21, 2003 |
English language (monolingual) [Non-PRO] Marketing | ||||
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| Selected response from: jerrie United Kingdom Local time: 13:32 | |||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 +9 | below the line marketing |
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4 | the line |
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below the line marketing Explanation: "Below the Line Non-media advertising or promotion when no commission has been paid to the advertising agency. Includes direct mail, point of sale displays, giveaways. See also, 'above the line' and 'push versus pull promotion' " -------------------------------------------------- Note added at 2003-01-21 14:39:50 (GMT) -------------------------------------------------- Marketing terms glossary: http://www.cim.co.uk/cim/ser/html/infQuiGlo.cfm?letter=B |
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Grading comment
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