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11:34 Nov 24, 2008
English to English translations [PRO] Marketing - Marketing / Market Research
English term or phrase:commoditized and outsourced capabilities
"Too many businesses, and their marketers, have become blinkered servants to process and numbers, which alone are increasingly commoditized and outsourced capabilities."
I seek help with "which alone are...capabilities", I will be grateful for your help and whether or not you think this text needs re-wording?
Explanation: The English is not good, but we have to live with it. It could well have come itself as a translation from another language, hence the difficulty. IMO, this refers to processes that are increasingly able to be provided by outside companies leaving the subject company free to ensure that its own employees work on the core business of that company. That fits well with the context.
Andrew Mason France Local time: 16:46 Specializes in field Native speaker of: English
Notes to answerer
Asker: Thank you for your insightful help. I assure you that the text is the orginal words of a prominent Britich author.