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commoditized and outsourced capabilities

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11:34 Nov 24, 2008
English to English translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: commoditized and outsourced capabilities
"Too many businesses, and their marketers, have become blinkered servants to process and numbers, which alone are increasingly commoditized and outsourced capabilities."

I seek help with "which alone are...capabilities", I will be grateful for your help and whether or not you think this text needs re-wording?
Mohamed Elsayed
Local time: 17:46

Summary of answers provided
3See below for explanation
Andrew Mason
3services being traded and imported
ivo abdman



2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
services being traded and imported

IMHO Service as Product

ivo abdman
Local time: 22:46
Native speaker of: Native in IndonesianIndonesian
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23 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
See below for explanation

The English is not good, but we have to live with it. It could well have come itself as a translation from another language, hence the difficulty. IMO, this refers to processes that are increasingly able to be provided by outside companies leaving the subject company free to ensure that its own employees work on the core business of that company. That fits well with the context.

Andrew Mason
Local time: 16:46
Specializes in field
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Thank you for your insightful help. I assure you that the text is the orginal words of a prominent Britich author.

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