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This question was closed without grading. Reason: Other
English language (monolingual) [PRO] Social Sciences - Media / Multimedia
English term or phrase:audiences continue to use the media, flexibly,
"There are contentious issues here, for the ability of broadcasters to temporalize time in such a way now, with IPTV and repeats, and the plethora of channels now available, is changing, even from when Scannell was writing. However, this doesn't negate this temporalizing effect of the media, as we see in the research, audiences continue to use the media, flexibly, in the management of their time."
I'm not sure how to read the last sentence, precisely "audiences continue to use the media, flexibly, in the management of their time". But my guess is that in spite of so many different available media, they still play an important role in organizing audiences time, although audiences use them flexibly (flexibly with two commas around must refer to the use of the media, right?).
Explanation: I take this to say that the audience is still using the media to keep track of the time of day, etc. (this is part of that piece about using the news to regulate their day, I'm assuming?) but that they do it flexibly because there are so many more channels to look at.
Explanation: The audience is using the media in its more modern format (with extra channels and progams that used to appear at a fixed time, now appearing as repeats at different time slots) "in the management of their time."
That last phrase "in the management of their time" refers to the fact that the audience is (as you said) now flexibly using the media to manage time.
Previously their time was organized around fixed program time slots. So the media still has a temporal aspect -- but it is now different. It is no longer only available in fixed time intervals.
Stephanie Ezrol United States Local time: 18:34 Native speaker of: English PRO pts in category: 4
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