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Image advertising

Arabic translation: ترويج المفهوم، الترويج الرمزي، الترويج الانطباعي

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Image advertising
Arabic translation:ترويج المفهوم، الترويج الرمزي، الترويج الانطباعي
Entered by: Fuad Yahya

08:30 Feb 4, 2003
English to Arabic translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: Image advertising
: Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Commonly used for differentiating brands of parity products (e.g., "This is a woman's cigarette"). .
Walaa(prime)
Local time: 17:15
ترويج فكرة (مفهوم) المنتج
Explanation:
1-ترويج فكرة (مفهوم) المنتج
2- الترويج الرمزي
3- الترويج الانطباعي: أي إعطاء صورة انطباعية عن المنتج

Selected response from:

Amer al-Azem
Palestine
Local time: 18:15
Grading comment
Thanks all.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4ترويج فكرة (مفهوم) المنتج
Amer al-Azem
5 +2الإعلان المصور
HALAHouse
5 +1ترويج انطباعي
Fuad Yahya
5الدعاية باستعمال صورة مميزة
Dikran


  

Answers


12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
ترويج فكرة (مفهوم) المنتج


Explanation:
1-ترويج فكرة (مفهوم) المنتج
2- الترويج الرمزي
3- الترويج الانطباعي: أي إعطاء صورة انطباعية عن المنتج



Amer al-Azem
Palestine
Local time: 18:15
Native speaker of: Native in ArabicArabic
PRO pts in category: 4
Grading comment
Thanks all.

Peer comments on this answer (and responses from the answerer)
agree  Sami Khamou
2 hrs
agree  Awad Balaish
5 hrs
agree  muhammad turman
1 day 7 hrs
agree  AhmedAMS
330 days
Login to enter a peer comment (or grade)

22 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
الإعلان المصور


Explanation:
الإعلان المصور (بواسطة الصور)

HALAHouse
Jordan
Local time: 18:15
Native speaker of: Native in ArabicArabic, Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  sarsam
1 day 8 hrs
agree  Saleh Ayyub
5 days
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
ترويج انطباعي


Explanation:
The promotion is directed at people's perception or impression of the product.


Fuad

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Note added at 2003-02-04 14:41:16 (GMT)
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أو دعاية انطباعية

--------------------------------------------------
Note added at 2003-02-05 01:22:52 (GMT)
--------------------------------------------------

Notice that the issue here has nothing to do with the use of pictures. It may or may not used pictures. The point of this kind of advertising is to influence consumers\' perception or impression (or \"image\") of the product. \"Image\" here does not mean \"picture.\" It means mental image or conception. In other words, it is related to تصور, not to صورة or صور

Fuad Yahya
Specializes in field
Native speaker of: Native in ArabicArabic, Native in EnglishEnglish
PRO pts in category: 286

Peer comments on this answer (and responses from the answerer)
agree  AhmedAMS
329 days
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 5/5
الدعاية باستعمال صورة مميزة


Explanation:
أو

الإعلان بواسطة رسم مميز


HTH

Dikran

Dikran
Local time: 11:15
Works in field
Native speaker of: Native in ArabicArabic, Native in ArmenianArmenian
PRO pts in category: 26
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