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03:54 Jun 9, 2001
English to Arabic translations [PRO] Bus/Financial
English term or phrase:lead matching
relationship between manufacturers, vendors and distributors
Lead matching is the process of finding trade leads (selling or buying) that match a certain set of criteria, such as product, region, quantity, etc. This function is nowadays performed by database queries. Look at the following example:
Those who perform lead matching often do business with both buyers and sellers, in essence matching the right seller with right buyer, just as marriage matchmakers match potential husbands with potential wives. For this reason, it may be tempting to use the term SAMSARA. The reason I don’t recommend it is that SAMSARA (“brokerage”) involves more than just finding a match. Brokerage typically involves performing the transaction, while lead matching only provides information.