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07:57 Mar 9, 2007
This question was closed without grading. Reason: Other
English to Arabic translations [PRO] Medical: Pharmaceuticals
English term or phrase:Key Opinion Leader
Key Opinion Leaders are physicians who influence their peers' medical practice, including but not limited to prescribing behavior.
Source: Terry Nugent, Director of Marketing, Medical Marketing Service, Inc. (MMS).
Pharmaceutical companies generally engage key opinion leaders early in the drug development process to provide advocacy activity and key marketing feedback.
Article: "Developing Win-Win Key Opinion Leader Relationships," Pharma Marketing News, Vol. 2, #10; REPRINT #210-01.
Explanation: قائد تشكيل رأي متخصص
Like ghost writers, key opinion leaders (KOLs) are also leading experts who are paid by pharmaceutical companies to give lectures and publicly endorse their product.
In some cases, these experts simply endorse statements produced by pharmaceutical marketing agents, without having checked the validity of the scientific claims.
Shazly Egypt Local time: 11:56 Native speaker of: Arabic PRO pts in category: 12
Explanation: Obviously this is a marketing (Western) term, and we are not catching up with the propaganda lingo fast enough to get this into our little "كيف نبيع الترماي " phrase book :-) So we have to start inventing. Be careful, Hossam! The option you will chose is going to make one of us a Key Opinion Leader (or a Lock Leader) :-D
Sam Berner Australia Local time: 19:56 Works in field Native speaker of: Arabic, English
الباحث الطبي/ الطبيب البارز ذو الأفكار الخلاّقة أو ذو الآراء المرجعية
Explanation: Key opinion leaders
Key opinion leaders (KOL), or "thought leaders", are respected individuals, such as prominent medical school faculty, who influence physicians through their professional status. Pharmaceutical companies generally engage key opinion leaders early in the drug development process to provide advocacy and key marketing feedback. Some pharmaceutical companies identify key opinion leaders through direct inquiry of physicians (primary research).
Thought leader is a buzzword or article of jargon used to describe a futurist or person who is recognized among their peer mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinkLets).