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02:35 Dec 9, 2003
English to Chinese translations [PRO] Bus/Financial
English term or phrase:highest ideals of characters and business conduct
highest ideals of characters and business conduct. Thank you.
Explanation: The first few suggestions quoted "characters" as "性格 collective qualities or characteristics that distinguish a person or thing". This word actually has another less-known meaning: "名誉，名声 reputation, esp good reputation". I think this meaning goes better alongside "business conduct" --> the good reputation and business conduct of the company.
I have another definition of "ideals" too: perfect type, thing, concept, principle, etc, esp. as a standard to emulate 典范
Denyce Seow Singapore Local time: 12:01 Native speaker of: English PRO pts in pair: 1550