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customer insights

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03:11 Nov 22, 2008
This question was closed without grading. Reason: Other

English to Chinese translations [Non-PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: customer insights
xxx integrates technologies and design into people-centric solutions, based on fundamental ---customer insights--- and its brand promise.

customer insights的意思不难理解,可是我找不到合适的中文词。

Local time: 22:37

Summary of answers provided
4 +1客户洞察



9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1

我们通常所说的客户数据的收集分析使用,客户数据挖掘,量化营销等概念,在埃森哲的价值框架中,都是客户洞察(customer insight)的一部分。这样一种概括已经被越来越多的企业与专家认可。客户洞察不是指某个客户服务人员,客户接触人员个人对客户的熟悉与了解的能力,它指是在企业或部门层面对客户数据的全面掌握及在市场营销与客户互动各环节的有效应用。

Local time: 20:37
Native speaker of: Chinese

Peer comments on this answer (and responses from the answerer)
agree  Yurek: customer insight指的是企业对其顾客或客户消费行为、消费态度等的深入的分析,是企业对客户(消费者)的“洞察”。
44 mins
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