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00:22 Oct 21, 2004
English to Chinese translations [PRO] Tech/Engineering - Computers: Systems, Networks
English term or phrase:targeted/special offers
As Wachovia discovered, companies need to clearly think through their customer communication protocols. For example, all e-mails and webpages should have a consistent look and feel, all e-mails should greet customers by first and last name, and a company shouldn't ask for personal or account data through e-mail. If any time-sensitive personal information is sent through e-mail, it has to be encrypted. Although e-mail marketers may wring their hands at the prospect of not sending customers links that would take them directly to targeted offers, instructing customers to bookmark key pages or linking to special offers from the homepage would be a lot more secure.