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English to Chinese translations [PRO] Bus/Financial - Finance (general)
English term or phrase:the intellectual endeavour
As competition in the derivatives markets heats up, differentiation is becoming more important. Innovation is one way in which banks can distinguish themselves but the process can be costly and, having innovated, there is no guarantee that the bank will maintain exclusivity – or indeed be able to ensure its name is the first associated with the products.
Some of the larger banks go to great lengths to ensure their new products are widely publicised at an early stage to guarantee their brand name is associated with the intellectual endeavour. Mr Moynihan says the reason behind this courting of media attention is that, because of the opaque nature of the products, competitive information is often purely reliant on industry surveys which, in the case of derivatives, often rank banks according to their perceived ability to innovate. “These surveys are somewhat self-fulfilling because they are also based on polls – and each ranking will reinforce opinions in the minds of those polled,” he says.
Explanation: endeavour = an attempt to do something eg In spite of our best endeavours, it has proven impossible to contact her. Crossing the North Pole on foot was an amazing feat of human endeavour. artistic endeavour (Cambridge Advanced Learner's Dictionary)
chica nueva Local time: 11:42 Native speaker of: English PRO pts in category: 56