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English to Chinese translations [PRO] Bus/Financial - Finance (general)
English term or phrase:brand presence
Sean Park, global head of debt syndicate and credit trading at Dresdner Kleinwort Wasserstein (DrKW), believes that for the big players, it often does not make sense to innovate because they have brand presence and can rely on client inertia to a degree; they can simply muscle in, pick all the winners and not take the risk. Smaller banks, meanwhile, can find it tough to position themselves if an innovation has happened without their involvement.
Explanation: 这里用品牌不太合适，我认为brand presence就是指 big players have already established a record of success and have its clientele.
那些大银行已经创出了名声，享有高知名度。具体用词需要你再费费脑筋。I am almost sure that brand presence doesn't refer to 在各地的分支机构。
isahuang Local time: 07:04 Specializes in field Native speaker of: Chinese PRO pts in category: 57
... We have not increased our overall sales nor have we gained greater market visibility
and presence for our OPC. ... 全国地区，虽然我们有了将所有的外埠主管第一次集中起来的机会，
得到的消息却不尽如人意。葡乐安在市场知名度和终端展示上也毫无进展 ... www.accolades.com.cn/chanpin/zhdk.asp - 32k - Cached - Similar pages
chica nueva Local time: 00:04 Native speaker of: English PRO pts in category: 56