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01:06 Apr 20, 2005
English to Chinese translations [PRO] Tech/Engineering - IT (Information Technology)
English term or phrase:protected by public-relations handlers
Blogs provide the double-edged sword of direct contact with employees who may have been previously walled off, protected by public-relations handlers. At Northern Voice, a recent Canadian blogging conference, keynote speakers Tim Bray of Sun Microsystems and Microsoft’s Scoble discussed how blogging allows them to speak directly with users, thereby giving them a clearer picture of what customers want. But putting John from engineering or Jane from programming in front of the public can potentially backfire. Will John and Jane be able to walk the fine line between frankness and saying just a bit too much?