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English to Chinese translations [PRO] Tech/Engineering - IT (Information Technology)
English term or phrase:financials
A supply chain vice president at a Fortune 1000 company had a similar response: zero plans to connect marketing's CRM system to his finely tuned SCM network. He seemed surprised by the question. "You have to manage suppliers differently than how you manage customers," he said.
That's inarguable. Yet, the ERP companies (notably SAP) have ostensibly built their futures around the argument that ERP is the happy marriage of CRM+SCM+financials. Billions are being bet on this proposition, but I don't believe it. After all, the sensibility that requires a company to reengineer all of its processes around software is not the same sensibility that allows customers to freely collaborate with customer service. (I don't mean to pick on SAP; Siebel also has had a tough time translating its "sales-force automation" value proposition into fluent CRM).