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08:52 Dec 8, 2004
English to Chinese translations [PRO] Tech/Engineering - IT (Information Technology)
English term or phrase:sensibility
That's inarguable. Yet, the ERP companies (notably SAP) have ostensibly built their futures around the argument that ERP is the happy marriage of CRM+SCM+financials. Billions are being bet on this proposition, but I don't believe it. After all, the sensibility that requires a company to reengineer all of its processes around software is not the same sensibility that allows customers to freely collaborate with customer service. (I don't mean to pick on SAP; Siebel also has had a tough time translating its "sales-force automation" value proposition into fluent CRM).
Explanation: sensibility = an awareness of or ability to decide about what is good or valuable, especially in connection with artistic or social activities eg literary/musical/artistic/theatrical/aesthetic sensibility The author has applied a modern sensibility (= way of understanding things) to the social ideals of an earlier age.
Cambridge Advanced Learner's Dictionary
chica nueva Local time: 15:16 Native speaker of: English PRO pts in category: 381