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08:08 Dec 9, 2004
English to Chinese translations [PRO] Tech/Engineering - IT (Information Technology)
English term or phrase:benchmarking
The company's CRM project leader then gave his status report. He also was excellent. His group had done a good job benchmarking both CRM aspirations and implementations at other companies. Their findings suggested clever, cost-effective ways to segment and service the company's customers. He predicted this would delay CRM deployment by 90 days. But so what: The business case was compelling.
Explanation: bench.marked， bench.mark.ing， bench.marks
To measure (a rival's product) according to specified standards in order to compare it with and improve one's own product.
Mark Xiang Local time: 00:19 Works in field Native speaker of: Chinese PRO pts in category: 390